Since 2003 World Vegan Day has been celebrated in Melbourne on the last Sunday of October. The definition has evolved over the years and the spirit of veganism is reflected in the Societys current definition of: A philosophy and way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. Through our online search platform and app, we connect vegan and veg-curious consumers with vegan brands, businesses and professionalsthe champions of conscious innovation. , and led campaigns on multiple issues, including their Grow Green campaign, which seeks to incentivize farmers to transition their operations to focus on plant protein crops rather than farming animals.
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